Audience and Institution of XXL Magazine

This media kit for XXL magazine if from 2011 - 2012 with some statistics from 2008 so this information may be out of date and unreliable. From the media kit I have learned the XXL magazine has a circulation figure of 136,532 a year. XXL Magazine is also the number 1 music magazine on the new stand that is ABC audited publications. From the XXL Media kit I have learned that the main reader of XXL Magazine is male, aged 27, with a college education and African American although with an average income of $56,571. Although this is the main type of reader a range of other type of people read XXL Magazine. The main type of reader reflect the type of artists featured in the magazine and the genre of music that the magazine focuses on which is Hip Hop. This suggest that the type of people interested in Hip Hop music can relate to the artists that are featured in XXL Magazine.
XXL also have a online website, this could suggest that they use this technique so that their articles are accessible to people not only through magazines but online. XXL magazine online has 5,281,435 monthly page views with 1,014,085 being unique users suggesting they have a range of people and are attracting a lot more people online. XXL focuses on the genre of Hip Hop and this large audience suggest that more people may be becoming interested in this genre of music.

XXL Magazine is published by Townsquare Media.

The company specialises in creating and distributing original and motivating media experiences that connect communities with content they love, people they trust, products they want and things that matter.
Steven Price is the Chairman and Chief Executive Officer of Townsquare Media